Code name: Hemingway

Incubating since: way too long ago!

What did we say we were going to do?

• Empressr is BIGGER — more features, more functionality, more AWESOME NESS.
• Empressr is FASTER — don’t blink. you WILL miss the loading bar? or WILL YOU? hmmmm…..
• Empressr is STRONGER — upgraded back-end… faster throughput… ready to do the heavy lifting for you.

What’s out there! Check it out!!

Have previous empressr’s that you created with the composr? No worries, they are all still there, and functional. We wouldn’t do that to ya now, would we? 

We are coming out with a Hemingway-inspired contest for all to participate in. Stay tuned..

To end a blog post about a release code named Hemingway, I thought I would sign off in similar 6-word story style invented by Hemingway.

Empressr Goodness Out. Eagerly Anticipating Feedback.

GLOBAL CITIZEN… OUT!

Empressr upgrade taking a little longer than expected, no big issues so far, 10 more minutes we should be ready

Hi, Empressr is going to be offline for the next 30 minutes as we update the databases and load the new code to the server. We don’t anticipate any problems and expect to be back online and rockin’ shortly.

Thanks

Bryan

Hey everybody, Global Citizen here, and just had a few thoughts I wanted to share.

One of the more recent phenomenon that I’m noticing are content players (content is king) who are also trying to become distribution players (how much can WE earn on that/your content). The companies in this list are varied, depending on the type of content. Let me just focus on one content type, video, to keep this blog post short

A partial list would include:

1. YouTube
2. Viddler
3. Blip.TV
4. uStream

The technology platform of these companies are impressive in their own right. Simply put, smart people working on innovating solutions to a common problem. We all want to be rock stars. We all want the world to know of how funny, creative, smart we are and video is the perfect medium for that.

But here’s my question. When do you move from becoming a content platform player to a distribution player? There are obviously pressures to monetize and stablize. But how? and more importantly when?

Moving from a content platform (content is king) to a distribution platform (how much can we earn on that content)  affords additional revenue streams. Clearly advertising and syndication are two of the top reasons on that list. I feel that the pro’s of this are outweighed by the cons.

Let me share with you some of what is going on at Empressr.

At Empressr, we have made the decision to focus on content and the tools to allow you, the user, to create. Content is the court, then our community are the kings and queens of that court. We want each person to enjoy the process of telling their story. At empressr, we believe that the story often dictates the distribution channels. Depending on the content, the user should have full control over what distribution channels they would like to tell their story.

As such, we have made a decision to focus on being a content platform. TELL YOUR STORY.

Go forth, and speak.

Go forth, and share.

At Empressr we want to empower the content providers, YOU, to tell your story. Our objective is not to become just a destination site, or riddle your story with advertising overlays, or post-reels, or pre-reels to monetize. The monetization will come in forms that will not cheapen the content. Let me give you a very specific analogy. Putting advertising overlays on user-generated content is like this….

So, there’s this guy, right? and he walks into the BAM HOLY CRAP, YOU TALKING ABOUT WALKING? HAVE YOU SEEN THESE AWESOME NEW SHOES!!! … uhhh… yeah, so he walks into the bar, SPEAKING OF BAR, THE BAR NEAR WHERE YOU ARE VIEWING THIS PRESENTATION IS HAVING A HAPPY HOUR SPECIAL TONIGHT…. 

Would you like to use a platform like that? 

If you are a content platform. Do that. If you want to go into distribution, then do that. But modifying the content in hopes to have a distribution play, I’m not sure that is going to be successful. Let it be the user’s choice. 

What are your thoughts?

What’s going on beautiful people? Global Citizen here… and wanted to give you a quick update on what’s the haps on the Empressr front.

We have been rockin’ and we have been rollin’… speaking of rollin…. we are rollin’ out a new release…. this little beauty has left the confines of the conference room, into the awesome power of the developers at Empressr, and now coming to the masses!

Bigger, faster, stronger! That’s the 3 words that I would use to describe the new feature set.

Empressr is BIGGER — more features, more functionality, more AWESOME NESS.

Empressr is FASTER — don’t blink. you WILL miss the loading bar? or WILL YOU? hmmmm…..

Empressr is STRONGER — upgraded back-end… faster throughput… ready to do the heavy lifting for you.

Subscribe to the RSS feed of this blog, and you will be among the first to know about the specifics of the new feature set!

Are you following empressr on twitter? http://www.twitter.com/empressr

We would love your vote for Empressr to be the best webapp of 2008

Thanks

Empressr Sticker, originally uploaded by Bryan Thatcher.

Spotted at the recent Adobe Max Conference. another fan of Empressr sporting a cool sticker

Empressr gets the grand entrance support for our contribution to Shift. I will be giving an Empressr demonstration Friday morning in Auditorium 2. Mike Davis is giving a session Friday afternoon, Bridging social media and social responsibility, in room 1