Content or Distribution

Hey everybody, Global Citizen here, and just had a few thoughts I wanted to share.

One of the more recent phenomenon that I’m noticing are content players (content is king) who are also trying to become distribution players (how much can WE earn on that/your content). The companies in this list are varied, depending on the type of content. Let me just focus on one content type, video, to keep this blog post short

A partial list would include:

  1. YouTube
  2. Viddler
  3. Blip.TV
  4. uStream

The technology platform of these companies are impressive in their own right. Simply put, smart people working on innovating solutions to a common problem. We all want to be rock stars. We all want the world to know of how funny, creative, smart we are and video is the perfect medium for that.

But here’s my question. When do you move from becoming a content platform player to a distribution player? There are obviously pressures to monetize and stablize. But how? and more importantly when?

Moving from a content platform (content is king) to a distribution platform (how much can we earn on that content)  affords additional revenue streams. Clearly advertising and syndication are two of the top reasons on that list. I feel that the pro’s of this are outweighed by the cons.

Let me share with you some of what is going on at Empressr.

At Empressr, we have made the decision to focus on content and the tools to allow you, the user, to create. Content is the court, then our community are the kings and queens of that court. We want each person to enjoy the process of telling their story. At empressr, we believe that the story often dictates the distribution channels. Depending on the content, the user should have full control over what distribution channels they would like to tell their story.

As such, we have made a decision to focus on being a content platform. TELL YOUR STORY.

Go forth, and speak.

Go forth, and share.

At Empressr we want to empower the content providers, YOU, to tell your story. Our objective is not to become just a destination site, or riddle your story with advertising overlays, or post-reels, or pre-reels to monetize. The monetization will come in forms that will not cheapen the content. Let me give you a very specific analogy. Putting advertising overlays on user-generated content is like this….

So, there’s this guy, right? and he walks into the BAM HOLY CRAP, YOU TALKING ABOUT WALKING? HAVE YOU SEEN THESE AWESOME NEW SHOES!!! … uhhh… yeah, so he walks into the bar, SPEAKING OF BAR, THE BAR NEAR WHERE YOU ARE VIEWING THIS PRESENTATION IS HAVING A HAPPY HOUR SPECIAL TONIGHT…. 

Would you like to use a platform like that? 

If you are a content platform. Do that. If you want to go into distribution, then do that. But modifying the content in hopes to have a distribution play, I’m not sure that is going to be successful. Let it be the user’s choice. 

What are your thoughts?

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